My favorite Superbowl Commercial

In a long list of rather disappointing commercials, there was one that aired during Superbowl 49 that really stood out to me. The commercial above was aired by Budweiser and showed the special bond between a man and his dog. The commercial didn't really market the product of the company itself, it just tried to show the importance/strength of a relationship that most people in this country have with their dogs. The Clydesdale horses are also a reoccurring animal in Budweiser commercial during Christmas and the Superbowl. Most people already know what they are getting when they buy Budweiser, so the plan here I think is to show the "soft" side of the company and try to relate to everyday people. They obviously have a lot of competitors so keeping a good relation with people and trying to show that the people who run the company "are also human" is a decent marketing campaign.